Project Brief - 200115
For our presentation day, we also had to submit a creative brief. Here are some of the highlights:
What do you intend to do? (articulate in a sentence or two)
I intend to provide a simple way for individuals to concentrate. Instead of developing a complicated narrative, this capstone will package a common concept. What’s one way to concentrate?
What do you want your work to achieve?
I want this work to make people think. Considering how busy our daily lives are, especially with technology pervading every corner of our lives, I want to bring people to the concept of “concentration” as a way of re-framing how people work, prioritize, and live. With many people feeling fragmented between work tasks, home chores, and all the miscellany that comes with living, I want to provide that small push to helping people feel whole again.
A section of my Black Friday project showing my illustration style & to break up the monotony!
How do you intend to use visual design to communicate your solution? (Include all proposed final deliverables.)
As the idea of “concentration” isn’t very concrete, I intend to use motion graphics to visualize “concentration” in a thoughtful manner. The final deliverable will be a motion video under 2 minutes.
What is the personality (brand) of your Capstone? My project’s brand is on the more light-hearted side, and definitely not strict or demanding. It has a suggesting tone, but it’s not adamant or firm. The best description would be curious, inspirational, and bright.
Question for today: What are some further examples of what your piece will look like?
For our presentation day, we also had to submit a creative brief. Here are some of the highlights:
What do you intend to do? (articulate in a sentence or two)
I intend to provide a simple way for individuals to concentrate. Instead of developing a complicated narrative, this capstone will package a common concept. What’s one way to concentrate?
What do you want your work to achieve?
I want this work to make people think. Considering how busy our daily lives are, especially with technology pervading every corner of our lives, I want to bring people to the concept of “concentration” as a way of re-framing how people work, prioritize, and live. With many people feeling fragmented between work tasks, home chores, and all the miscellany that comes with living, I want to provide that small push to helping people feel whole again.

How do you intend to use visual design to communicate your solution? (Include all proposed final deliverables.)
As the idea of “concentration” isn’t very concrete, I intend to use motion graphics to visualize “concentration” in a thoughtful manner. The final deliverable will be a motion video under 2 minutes.
What is the personality (brand) of your Capstone? My project’s brand is on the more light-hearted side, and definitely not strict or demanding. It has a suggesting tone, but it’s not adamant or firm. The best description would be curious, inspirational, and bright.
Question for today: What are some further examples of what your piece will look like?