BrightHire
Cohesive brand campaigns and identity for recruiting software startup BrightHire.
All illustrations are my own work, unless noted otherwise.
All illustrations are my own work, unless noted otherwise.
🍞 Role
Solo Brand Designer
🏹 Skills
Motion Design, Branding, Illustration, Project Management
🌱 Year
2022
Solo Brand Designer
🏹 Skills
Motion Design, Branding, Illustration, Project Management
🌱 Year
2022
🧼 Refreshed Brand
![](https://freight.cargo.site/t/original/i/fbc1bb75d2fe7b177339104cafa2f2e8dbbb0883927ddb3951c6f3d69e257ae2/BrightHire-Brand-Refresh_Brand-Guidelines-colors.png)
![](https://freight.cargo.site/t/original/i/3df9d296575c633ddf85f4104e9ef544171011e9caea3c42a63b7368d66ef88e/BrightHire-Brand-Refresh_Social-Templates.png)
At BrightHire, I refreshed the core brand, introducing a new color palette, typography, and graphic elements. Guided by the CEO's vision of a brand that's light, user-friendly, and delightful, I chose vibrant, appealing colors, and added subtle gradients and transparent shapes to reflect the company’s emphasis on clarity and transparency.
🎞️ Product Animations & Motion Ads
![](https://freight.cargo.site/t/original/i/a48455cc32357717b188e7988327ad6271fc57ab3babe769baadee70cd08f1b0/Product-Ad-2.gif)
![](https://freight.cargo.site/t/original/i/7e4c81636a3e7d91038b62bdc2ff43f95f51be9dbb6f61868db6211250935db1/dan-shapero-debrief.gif)
![](https://freight.cargo.site/t/original/i/5802a03891c95abc4df33edcbce881dcc4cf9080561102d20677de8bfee5f412/Clips-Click-to-Drag.gif)
With a focus on motion design, I crafted animations and videos for product launches and marketing ads. I also created templates whenever possible to expedite delivery and empower non-designers to create assets.
🌟 Shine Community
![](https://freight.cargo.site/t/original/i/303052c59e48f028f717e4c5db7cd3d03dde2d68d72241ec9b54d6839dd0cd40/BrightHire-Shine_Postcard-min.png)
![](https://freight.cargo.site/t/original/i/535a9649eecb6fa09118cd1d25c6058bb021b5b7378b85c165b7fbd7e580a1a1/BrightHire-Shine_Socials-min.png)
In addition to the core brand, I also established the brand identity for Shine, BrightHire’s talent acquisition Slack community, which reached over 800 members in less than a year.
🖼️ Illustration
![](https://freight.cargo.site/t/original/i/474f68010fed185036eaaf81c0b4c79bc0c489f12cb6e0bd22375054787ea1ed/ii.com-header.gif)
![](https://freight.cargo.site/t/original/i/84ad7d11d4eb3685c7e05d39cadebd2251be653f6f5c54a2b209458d1d1669aa/BrightHire-Illustrations_interviewer-training-ad-min.png)
![](https://freight.cargo.site/t/original/i/bb7529027e31d495ffd1cb4b778889437b962005e06158b8df3b395fc075ed40/BrightHire-Illustrations_ii.com-bottom-CTA-min.png)
![](https://freight.cargo.site/t/original/i/7acf56c38c6842d97753a5e726b01732bfe3f8e1e411b5af94c1655dd9363289/BrightHire-Illustrations_Recruiters-guide-difficult-convos-min.png)
Icons from Google Material Symbols.