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<channel>
	<title>Yena Jeong</title>
	<link>https://yenajeong.com</link>
	<description>Yena Jeong</description>
	<pubDate>Sun, 18 Feb 2024 20:28:34 +0000</pubDate>
	<generator>https://yenajeong.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://yenajeong.com/Homepage</link>

		<pubDate>Wed, 17 Jul 2019 14:56:46 +0000</pubDate>

		<dc:creator>Yena Jeong</dc:creator>

		<guid isPermaLink="true">https://yenajeong.com/Homepage</guid>

		<description></description>
		
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	<item>
		<title>Mutiny</title>
				
		<link>https://yenajeong.com/Mutiny</link>

		<pubDate>Sun, 18 Feb 2024 20:28:34 +0000</pubDate>

		<dc:creator>Yena Jeong</dc:creator>

		<guid isPermaLink="true">https://yenajeong.com/Mutiny</guid>

		<description>
Mutiny

	Full-stack brand design for AI personalization marketing  startup Mutiny. As the only in-house designer, I create scalable design systems, templates, and processes. My work spans the entire brand, from marketing campaigns to product animations.

Original logomark and raccoon mascot by Jolby.


	

	🍞 Role
Solo Brand Designer
🏹 Skills
Branding, Motion Design, Illustration, Art Direction, Website Design, Project Management
🌱 Year
2023 – Present

🎤&#38;nbsp;Press︎︎︎ The Genesis of Surv-AI-vor: The playbook for hosting the ultimate B2B game show
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
💜 Content Marketing Templates
&#60;img width="2400" height="1256" width_o="2400" height_o="1256" data-src="https://freight.cargo.site/t/original/i/81cc512a8a9fc5bd2c65e4ec44dba1cc366b02af5441b3c2353f41635f2506d3/ABMMBA_Webinar-Sofia-min.png" data-mid="216176912" border="0"  src="https://freight.cargo.site/w/1000/i/81cc512a8a9fc5bd2c65e4ec44dba1cc366b02af5441b3c2353f41635f2506d3/ABMMBA_Webinar-Sofia-min.png" /&#62;
&#60;img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9b11494a9ee6efae9600f500d4989e7c3db2417223b5f11be33e15817b444426/Incentive-Ad-D-min.png" data-mid="216176914" border="0"  src="https://freight.cargo.site/w/1000/i/9b11494a9ee6efae9600f500d4989e7c3db2417223b5f11be33e15817b444426/Incentive-Ad-D-min.png" /&#62;
&#60;img width="1434" height="2344" width_o="1434" height_o="2344" data-src="https://freight.cargo.site/t/original/i/a8654fb656a39d77b477a7e53e199438605285ff74763ff1bcba2151c7a4fade/full-mockup-min.png" data-mid="216224344" border="0"  src="https://freight.cargo.site/w/1000/i/a8654fb656a39d77b477a7e53e199438605285ff74763ff1bcba2151c7a4fade/full-mockup-min.png" /&#62;
&#60;img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/63bb50a2ada61d9e1a2d741a7cab7f6306496970ba7b2a4632d76e1ff037dce3/MM_Final-Round_Cards_People-Data-Labs-min.png" data-mid="216189164" border="0"  src="https://freight.cargo.site/w/1000/i/63bb50a2ada61d9e1a2d741a7cab7f6306496970ba7b2a4632d76e1ff037dce3/MM_Final-Round_Cards_People-Data-Labs-min.png" /&#62;
🎞️ Product Animations




&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/dad809e1b66c819808edbb2125992e60908f833dde71ebd0aa018cada209bdb5/Microsite-flow_V2.gif" data-mid="204933904" border="0"  src="https://freight.cargo.site/w/800/i/dad809e1b66c819808edbb2125992e60908f833dde71ebd0aa018cada209bdb5/Microsite-flow_V2.gif" /&#62;
&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/70f6f3f2a58a21a2b845eda2c0995c26b4f43fe453ee50076548cf94a22d1359/Visual-Editor-and-AI-Text.gif" data-mid="204933947" border="0"  src="https://freight.cargo.site/w/800/i/70f6f3f2a58a21a2b845eda2c0995c26b4f43fe453ee50076548cf94a22d1359/Visual-Editor-and-AI-Text.gif" /&#62;
&#60;img width="800" height="667" width_o="800" height_o="667" data-src="https://freight.cargo.site/t/original/i/c8a13a34616885bb1668567fa2e920f45b3ca66b43865a73eafe456733cf8b2a/Personalize-By_v2.gif" data-mid="204933949" border="0"  src="https://freight.cargo.site/w/800/i/c8a13a34616885bb1668567fa2e920f45b3ca66b43865a73eafe456733cf8b2a/Personalize-By_v2.gif" /&#62;
&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/2b7dfc3f84a6af10c6d6452b7943d011ca6fcb90419408f77691350a1ba5ba5b/GIF01_one-click-insights.gif" data-mid="216177241" border="0"  src="https://freight.cargo.site/w/800/i/2b7dfc3f84a6af10c6d6452b7943d011ca6fcb90419408f77691350a1ba5ba5b/GIF01_one-click-insights.gif" /&#62;

🌴 Surv-ai-vor
&#60;img width="988" height="1256" width_o="988" height_o="1256" data-src="https://freight.cargo.site/t/original/i/6d580662cb25f76a94a3a4ee1c825ca05483c4a39d7fd7575fbe42cf3f31e211/AAXRM-83-1-min.png" data-mid="217930902" border="0"  src="https://freight.cargo.site/w/988/i/6d580662cb25f76a94a3a4ee1c825ca05483c4a39d7fd7575fbe42cf3f31e211/AAXRM-83-1-min.png" /&#62;
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a15ff5d29996acf2fd91e0674603e3742cbacd9ad21fd670572ab514454c3c37/AAXRM-63-copy-min.jpg" data-mid="217930976" border="0"  src="https://freight.cargo.site/w/1000/i/a15ff5d29996acf2fd91e0674603e3742cbacd9ad21fd670572ab514454c3c37/AAXRM-63-copy-min.jpg" /&#62;
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&#60;img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/541b615068e6e3d853abb2d2797043ac88c19b797a254be67ec879746eb3510c/Surv-ai-vor_sponsor_6sense_1080x1080-min.png" data-mid="217974250" border="0"  src="https://freight.cargo.site/w/1000/i/541b615068e6e3d853abb2d2797043ac88c19b797a254be67ec879746eb3510c/Surv-ai-vor_sponsor_6sense_1080x1080-min.png" /&#62;

&#60;img width="3840" height="1080" width_o="3840" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1224a4c792c478de1d9d1dc9bfb474ba28dc08158c7d4fe1b2529a6be5ef258/surv-ai-vor-social-shares.5-min.png" data-mid="217973972" border="0"  src="https://freight.cargo.site/w/1000/i/c1224a4c792c478de1d9d1dc9bfb474ba28dc08158c7d4fe1b2529a6be5ef258/surv-ai-vor-social-shares.5-min.png" /&#62;
	
	Surv-ai-vor, a competition for marketers to upskill and learn AI, generated $1.7m in revenue by accelerating deals in pipeline. Over 3,500 marketers participated, and I branded the online game experience as well as in-person events.

🏖️ Offsite Swag
&#60;img width="3840" height="1800" width_o="3840" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8fb3841b7a72f653705c86b9ed30be1dd9e121115ee52d052398ca210700d058/mutiny-offsite-stickers-min.png" data-mid="204936453" border="0"  src="https://freight.cargo.site/w/1000/i/8fb3841b7a72f653705c86b9ed30be1dd9e121115ee52d052398ca210700d058/mutiny-offsite-stickers-min.png" /&#62;

&#60;img width="2160" height="1658" width_o="2160" height_o="1658" data-src="https://freight.cargo.site/t/original/i/817a896caf472ed229b9815f3f7c0cbe1204d342a7a5f3d01a4ffd146936abd5/lanyard-min.png" data-mid="216177373" border="0"  src="https://freight.cargo.site/w/1000/i/817a896caf472ed229b9815f3f7c0cbe1204d342a7a5f3d01a4ffd146936abd5/lanyard-min.png" /&#62;
&#60;img width="4272" height="5712" width_o="4272" height_o="5712" data-src="https://freight.cargo.site/t/original/i/a336c52966689273abee91a484d8633dd2f1a36cdc02226cf9e826a1b5d38442/IMG_3115-min.JPG" data-mid="204935374" border="0"  src="https://freight.cargo.site/w/1000/i/a336c52966689273abee91a484d8633dd2f1a36cdc02226cf9e826a1b5d38442/IMG_3115-min.JPG" /&#62;
Design Processes
	&#60;img width="1600" height="1256" width_o="1600" height_o="1256" data-src="https://freight.cargo.site/t/original/i/fa7bef354d8d19ad0c3a3f191616efbfb24cc87316d5e4cd967a711daa68637a/notion-processes-w-min.png" data-mid="216188271" border="0"  src="https://freight.cargo.site/w/1000/i/fa7bef354d8d19ad0c3a3f191616efbfb24cc87316d5e4cd967a711daa68637a/notion-processes-w-min.png" /&#62;
Building design processes &#38;amp; documentation in Notion

	&#60;img width="800" height="628" width_o="800" height_o="628" data-src="https://freight.cargo.site/t/original/i/ebe9763b38ccd3a06c520de4a26edc2f77047e86a26e225f4f5735f9a9878567/automator.gif" data-mid="216185077" border="0"  src="https://freight.cargo.site/w/800/i/ebe9763b38ccd3a06c520de4a26edc2f77047e86a26e225f4f5735f9a9878567/automator.gif" /&#62;Automating ad design at scale for marketers



Back to top ︎︎︎

</description>
		
	</item>
		
		
	<item>
		<title>BrightHire</title>
				
		<link>https://yenajeong.com/BrightHire</link>

		<pubDate>Sun, 23 Oct 2022 16:12:19 +0000</pubDate>

		<dc:creator>Yena Jeong</dc:creator>

		<guid isPermaLink="true">https://yenajeong.com/BrightHire</guid>

		<description>
BrightHire

	Cohesive brand campaigns and identity for recruiting software startup&#38;nbsp;BrightHire.
All illustrations are my own work, unless noted otherwise.



	

	🍞 Role
Solo Brand Designer
🏹 Skills
Motion Design, Branding, Illustration, Project Management
🌱 Year
2022 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

🧼 Refreshed Brand 
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fbc1bb75d2fe7b177339104cafa2f2e8dbbb0883927ddb3951c6f3d69e257ae2/BrightHire-Brand-Refresh_Brand-Guidelines-colors.png" data-mid="156732980" border="0"  src="https://freight.cargo.site/w/1000/i/fbc1bb75d2fe7b177339104cafa2f2e8dbbb0883927ddb3951c6f3d69e257ae2/BrightHire-Brand-Refresh_Brand-Guidelines-colors.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3df9d296575c633ddf85f4104e9ef544171011e9caea3c42a63b7368d66ef88e/BrightHire-Brand-Refresh_Social-Templates.png" data-mid="156732759" border="0"  src="https://freight.cargo.site/w/1000/i/3df9d296575c633ddf85f4104e9ef544171011e9caea3c42a63b7368d66ef88e/BrightHire-Brand-Refresh_Social-Templates.png" /&#62;

	
	At BrightHire, I refreshed the core brand, introducing a new color palette, typography, and graphic elements. Guided by the CEO's vision of a brand that's light, user-friendly, and delightful, I chose vibrant, appealing colors, and added subtle gradients and transparent shapes to reflect the company’s emphasis on clarity and transparency.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
🎞️ Product Animations &#38;amp; Motion Ads

&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a48455cc32357717b188e7988327ad6271fc57ab3babe769baadee70cd08f1b0/Product-Ad-2.gif" data-mid="157194525" border="0"  src="https://freight.cargo.site/w/600/i/a48455cc32357717b188e7988327ad6271fc57ab3babe769baadee70cd08f1b0/Product-Ad-2.gif" /&#62;
&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/7e4c81636a3e7d91038b62bdc2ff43f95f51be9dbb6f61868db6211250935db1/dan-shapero-debrief.gif" data-mid="157192559" border="0"  src="https://freight.cargo.site/w/540/i/7e4c81636a3e7d91038b62bdc2ff43f95f51be9dbb6f61868db6211250935db1/dan-shapero-debrief.gif" /&#62;
&#60;img width="600" height="450" width_o="600" height_o="450" data-src="https://freight.cargo.site/t/original/i/5802a03891c95abc4df33edcbce881dcc4cf9080561102d20677de8bfee5f412/Clips-Click-to-Drag.gif" data-mid="157193884" border="0"  src="https://freight.cargo.site/w/600/i/5802a03891c95abc4df33edcbce881dcc4cf9080561102d20677de8bfee5f412/Clips-Click-to-Drag.gif" /&#62;


	With a focus on motion design, I crafted animations and videos for product launches and marketing ads. I also created templates whenever possible to expedite delivery and empower non-designers to create assets.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
🌟 Shine Community 

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/303052c59e48f028f717e4c5db7cd3d03dde2d68d72241ec9b54d6839dd0cd40/BrightHire-Shine_Postcard-min.png" data-mid="157180418" border="0"  src="https://freight.cargo.site/w/1000/i/303052c59e48f028f717e4c5db7cd3d03dde2d68d72241ec9b54d6839dd0cd40/BrightHire-Shine_Postcard-min.png" /&#62;


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/535a9649eecb6fa09118cd1d25c6058bb021b5b7378b85c165b7fbd7e580a1a1/BrightHire-Shine_Socials-min.png" data-mid="157182707" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/535a9649eecb6fa09118cd1d25c6058bb021b5b7378b85c165b7fbd7e580a1a1/BrightHire-Shine_Socials-min.png" /&#62;
Hand &#38;amp; stars illustration from Designstripe.
	In addition to the core brand, I also established the brand identity for Shine, BrightHire’s talent acquisition Slack community, which reached over 800 members in less than a year.

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
🖼️ Illustration 

&#60;img width="600" height="340" width_o="600" height_o="340" data-src="https://freight.cargo.site/t/original/i/474f68010fed185036eaaf81c0b4c79bc0c489f12cb6e0bd22375054787ea1ed/ii.com-header.gif" data-mid="157217302" border="0"  src="https://freight.cargo.site/w/600/i/474f68010fed185036eaaf81c0b4c79bc0c489f12cb6e0bd22375054787ea1ed/ii.com-header.gif" /&#62;
&#60;img width="2400" height="1254" width_o="2400" height_o="1254" data-src="https://freight.cargo.site/t/original/i/84ad7d11d4eb3685c7e05d39cadebd2251be653f6f5c54a2b209458d1d1669aa/BrightHire-Illustrations_interviewer-training-ad-min.png" data-mid="157187082" border="0"  src="https://freight.cargo.site/w/1000/i/84ad7d11d4eb3685c7e05d39cadebd2251be653f6f5c54a2b209458d1d1669aa/BrightHire-Illustrations_interviewer-training-ad-min.png" /&#62;
&#60;img width="2122" height="882" width_o="2122" height_o="882" data-src="https://freight.cargo.site/t/original/i/bb7529027e31d495ffd1cb4b778889437b962005e06158b8df3b395fc075ed40/BrightHire-Illustrations_ii.com-bottom-CTA-min.png" data-mid="157187079" border="0"  src="https://freight.cargo.site/w/1000/i/bb7529027e31d495ffd1cb4b778889437b962005e06158b8df3b395fc075ed40/BrightHire-Illustrations_ii.com-bottom-CTA-min.png" /&#62;
&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/7acf56c38c6842d97753a5e726b01732bfe3f8e1e411b5af94c1655dd9363289/BrightHire-Illustrations_Recruiters-guide-difficult-convos-min.png" data-mid="157190288" border="0"  src="https://freight.cargo.site/w/1000/i/7acf56c38c6842d97753a5e726b01732bfe3f8e1e411b5af94c1655dd9363289/BrightHire-Illustrations_Recruiters-guide-difficult-convos-min.png" /&#62;
Icons from Google Material Symbols.

Back to top ︎︎︎

</description>
		
	</item>
		
		
	<item>
		<title>Attentive, Motion</title>
				
		<link>https://yenajeong.com/Attentive-Motion</link>

		<pubDate>Wed, 02 Sep 2020 02:33:14 +0000</pubDate>

		<dc:creator>Yena Jeong</dc:creator>

		<guid isPermaLink="true">https://yenajeong.com/Attentive-Motion</guid>

		<description>
Attentive, Motion

	Select long and short-form motion design projects for text messaging marketing company&#38;nbsp;Attentive.
Want to see more 👀️?&#38;nbsp;
Attentive brand design work ︎︎︎
.



	

	🍞 RoleBrand Designer, Motion
🏹 SkillsMotion Design, Branding
🌱 Year2021


💛 Logotype Animation
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec390f233ab2ed5366287c0258f16aee1772a39e56740be5e131ddf8c37d37f8/LogoAnimation_GIFForPress_1920x1080_032921.gif" data-mid="121024001" border="0"  src="https://freight.cargo.site/w/1000/i/ec390f233ab2ed5366287c0258f16aee1772a39e56740be5e131ddf8c37d37f8/LogoAnimation_GIFForPress_1920x1080_032921.gif" /&#62;



	
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/dd897e715aa0f741e1472a8fab1d1b3db98e6d6269b2033948e542513baaec2a/Attentive-logo_in-times-square.gif" data-mid="204910208" border="0"  src="https://freight.cargo.site/w/800/i/dd897e715aa0f741e1472a8fab1d1b3db98e6d6269b2033948e542513baaec2a/Attentive-logo_in-times-square.gif" /&#62;

Attentive logo animation in Times Square.&#38;nbsp;Ad design and video by Attentive Brand Team.
	Shortly after I joined Attentive, the Brand Design team started a complete rebrand initiative. I concepted and animated the official logotype animation for the company.

🚀 Rebrand Launch Video



	
	I pitched the storyboard, designed, and animated this video highlighting Attentive’s core messaging and updated brand identity. Lauren Kolm, Max Valiquette, and the content marketing team provided invaluable feedback and collaboration on the video’s story.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/81169f81da46c9360e396165371381c4cc0f2fc4f04262bd6dbd9bd21ef9fe8a/210326-V2-Brand-Relaunch-Video-0-00-11-17.png" data-mid="121238983" border="0"  src="https://freight.cargo.site/w/1000/i/81169f81da46c9360e396165371381c4cc0f2fc4f04262bd6dbd9bd21ef9fe8a/210326-V2-Brand-Relaunch-Video-0-00-11-17.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3219db0ba0e58c1718e8214dc6867f3a9d13359037a363c5248f45d482e48624/210326-V2-Brand-Relaunch-Video-0-00-20-09.png" data-mid="121238984" border="0"  src="https://freight.cargo.site/w/1000/i/3219db0ba0e58c1718e8214dc6867f3a9d13359037a363c5248f45d482e48624/210326-V2-Brand-Relaunch-Video-0-00-20-09.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f46a0905f2853586b509a862a037545ba590b35c8e1eb8b859d8b0caf67284e6/210326-V2-Brand-Relaunch-Video-0-00-42-10.png" data-mid="121238985" border="0"  src="https://freight.cargo.site/w/1000/i/f46a0905f2853586b509a862a037545ba590b35c8e1eb8b859d8b0caf67284e6/210326-V2-Brand-Relaunch-Video-0-00-42-10.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6bcc878eb4e86798465c159bc7b090cde90fc99742c8a86dee69ca1ccb1d63a5/210326-V2-Brand-Relaunch-Video-0-00-55-23.png" data-mid="121238986" border="0"  src="https://freight.cargo.site/w/1000/i/6bcc878eb4e86798465c159bc7b090cde90fc99742c8a86dee69ca1ccb1d63a5/210326-V2-Brand-Relaunch-Video-0-00-55-23.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40d87e128394e6ed4d115071fc68e699eacd2fbcfd3010b32ca36c2b31a7e28f/210326-V2-Brand-Relaunch-Video-0-01-05-03.png" data-mid="121238987" border="0"  src="https://freight.cargo.site/w/1000/i/40d87e128394e6ed4d115071fc68e699eacd2fbcfd3010b32ca36c2b31a7e28f/210326-V2-Brand-Relaunch-Video-0-01-05-03.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73f3c111bcd16d252222fc4517a6841b00e284840cca5adde82b466557059349/210326-V2-Brand-Relaunch-Video-0-01-16-23.png" data-mid="121238988" border="0"  src="https://freight.cargo.site/w/1000/i/73f3c111bcd16d252222fc4517a6841b00e284840cca5adde82b466557059349/210326-V2-Brand-Relaunch-Video-0-01-16-23.png" /&#62;
Select Frames.


😍 Customer Testimonial Video

	
	I designed and animated a video for marketing channels to surface key client testimonials for potential clients. I built the video with flexible modularity in mind so the marketing team could A/B test for ad performances in external marketing.&#38;nbsp;



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f82b63a41ddc099d85b933bcfaa6f2fce7e25da40835d5f9ee58f33f3e46620/01-Export-0-00-06-02.png" data-mid="121244716" border="0"  src="https://freight.cargo.site/w/1000/i/2f82b63a41ddc099d85b933bcfaa6f2fce7e25da40835d5f9ee58f33f3e46620/01-Export-0-00-06-02.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4562a29ecf0f282e1f3efb146c77a93c5e645c9062e25e2565b934ff2159a3fb/01-Export-0-01-26-03.png" data-mid="121244717" border="0"  src="https://freight.cargo.site/w/1000/i/4562a29ecf0f282e1f3efb146c77a93c5e645c9062e25e2565b934ff2159a3fb/01-Export-0-01-26-03.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba2985b511039f192ff0c5209dc1fdfa6483cabe5bf499cdc3d1d36b2c6aa99d/01-Export-0-01-36-16.png" data-mid="121452946" border="0"  src="https://freight.cargo.site/w/1000/i/ba2985b511039f192ff0c5209dc1fdfa6483cabe5bf499cdc3d1d36b2c6aa99d/01-Export-0-01-36-16.png" /&#62;
Select Frames.


⚙️ Motion Design Templates

&#60;img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/5ab8ddae7de67786fe89d2e930f36b2b46c9dda40279cba8657121bb88cbec9e/Texts-We-Love_Template.gif" data-mid="156719507" border="0"  src="https://freight.cargo.site/w/400/i/5ab8ddae7de67786fe89d2e930f36b2b46c9dda40279cba8657121bb88cbec9e/Texts-We-Love_Template.gif" /&#62;
&#60;img width="600" height="436" width_o="600" height_o="436" data-src="https://freight.cargo.site/t/original/i/211ff1e8bc0306057243632b77b6f358e29d5f29b1fecf2bb07cf95e2e6e7da8/Shopify-Flow_Bonni.gif" data-mid="121284413" border="0"  src="https://freight.cargo.site/w/600/i/211ff1e8bc0306057243632b77b6f358e29d5f29b1fecf2bb07cf95e2e6e7da8/Shopify-Flow_Bonni.gif" /&#62;
&#60;img width="480" height="922" width_o="480" height_o="922" data-src="https://freight.cargo.site/t/original/i/02aee0248fc262c242d0c673daaa85aefe9d1c9e8a3ac749b90e8aa550594aac/Bonni_Instagram_Click-BG.gif" data-mid="121453400" border="0"  src="https://freight.cargo.site/w/480/i/02aee0248fc262c242d0c673daaa85aefe9d1c9e8a3ac749b90e8aa550594aac/Bonni_Instagram_Click-BG.gif" /&#62;


	
	As I had a focus on motion design within the Attentive Brand Team, I constructed motion design template files to be used by other Brand Designers. Each template came with a detailed use guide in the original Figma file, and I provided troubleshooting and template upkeep as needs arose.Want to see more 👀️? Attentive brand design work ︎︎︎

Back to top ︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Attentive, Brand Design</title>
				
		<link>https://yenajeong.com/Attentive-Brand-Design</link>

		<pubDate>Sat, 18 Sep 2021 05:43:48 +0000</pubDate>

		<dc:creator>Yena Jeong</dc:creator>

		<guid isPermaLink="true">https://yenajeong.com/Attentive-Brand-Design</guid>

		<description>Attentive, Brand Design

	Brand design projects for Attentive, a text messaging marketing startup.

Want to see more 👀️? Attentive motion design work ︎︎︎



	

	🍞 Role Brand Designer, Motion
🏹 SkillsMotion Design, Branding, Copywriting
🌱 Year2021-2022


💬 Beyond the Message

	&#60;img width="2560" height="1441" width_o="2560" height_o="1441" data-src="https://freight.cargo.site/t/original/i/06b8d17423fc3c49ed498d7ea6c1eeed12f56a2944db7314c84dbbe4b5518921/BTM-Q321.png" data-mid="120711973" border="0"  src="https://freight.cargo.site/w/1000/i/06b8d17423fc3c49ed498d7ea6c1eeed12f56a2944db7314c84dbbe4b5518921/BTM-Q321.png" /&#62;
	Beyond the Message is Attentive’s flagship event focusing on all things SMS. As this was the first Beyond the Message following Attentive’s overarching rebrand, I collaborated with Julie Safferstein to build a completely new identity for this online event.

Over 1,700 attendees registered, with the majority participating in the live event.

&#60;img width="3960" height="2729" width_o="3960" height_o="2729" data-src="https://freight.cargo.site/t/original/i/caff8730d32da62bda3d7d0abd639cfef20b2c40738ef7b20c79df53a47ecf52/BTM-Q321_Goldcast_Branding.png" data-mid="120713101" border="0"  src="https://freight.cargo.site/w/1000/i/caff8730d32da62bda3d7d0abd639cfef20b2c40738ef7b20c79df53a47ecf52/BTM-Q321_Goldcast_Branding.png" /&#62;

&#60;img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/933032cc40a7710938204658dac0b778c6aa0d85ccd70f95ca7897a7c2b83b23/BTM-Q221_Past-Attendees.gif" data-mid="120713180" border="0"  src="https://freight.cargo.site/w/480/i/933032cc40a7710938204658dac0b778c6aa0d85ccd70f95ca7897a7c2b83b23/BTM-Q221_Past-Attendees.gif" /&#62;
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/1ed6849e5271b8b52ee8814b2158d299a12b7d6471041e11cf563f6908fc15bb/BTM-Transition-Video.gif" data-mid="120807002" border="0"  src="https://freight.cargo.site/w/800/i/1ed6849e5271b8b52ee8814b2158d299a12b7d6471041e11cf563f6908fc15bb/BTM-Transition-Video.gif" /&#62;

	
	Beyond the Message needed to be refreshed to reflect Attentive’s new brand voice and identity. The event covers text messaging-related topics, and we used “2.5-D” abstract shapes to evoke a sense of forward momentum and movement. We kept the branding lighthearted and cohesive to appeal to the target audience of marketers at companies.&#38;nbsp;

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
🏡 House Brands
	&#60;img width="2000" height="1320" width_o="2000" height_o="1320" data-src="https://freight.cargo.site/t/original/i/3fb65d2a5143a9fee06cd43650326ff4aa7f46fde49692cb8f1e4bce804f266e/House-Brands2.png" data-mid="120810060" border="0"  src="https://freight.cargo.site/w/1000/i/3fb65d2a5143a9fee06cd43650326ff4aa7f46fde49692cb8f1e4bce804f266e/House-Brands2.png" /&#62;
	
The Attentive Brand Design team creates mock house brands focused on specific verticals, for use in company-wide marketing materials. I concepted the brand identities for three house brands: Of Five (food &#38;amp; beverage, alcoholic drinks),&#38;nbsp;Junori (e-commerce, plants), and Ava Renn (e-commerce, shoes).



	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0094106ac934ee7f15850b364264c942ba09d1c777f5ae9a65807508f58bff1c/Of-Five-Hero.jpg" data-mid="120810249" border="0"  src="https://freight.cargo.site/w/1000/i/0094106ac934ee7f15850b364264c942ba09d1c777f5ae9a65807508f58bff1c/Of-Five-Hero.jpg" /&#62;

	
&#60;img width="2062" height="4100" width_o="2062" height_o="4100" data-src="https://freight.cargo.site/t/original/i/3d136b0c861f4ac7372fa36963d2f4913bece32836aaad8e972677967bada52a/Of-Five-mobile-website.png" data-mid="121453761" border="0"  src="https://freight.cargo.site/w/1000/i/3d136b0c861f4ac7372fa36963d2f4913bece32836aaad8e972677967bada52a/Of-Five-mobile-website.png" /&#62;
&#60;img width="600" height="573" width_o="600" height_o="573" data-src="https://freight.cargo.site/t/original/i/ec29eda2c61af772ff19c100e2c1010913d662b1f5f02b84c2df0af3336e1beb/ezgif-2-b98bcc0af2ad.gif" data-mid="121453788" border="0"  src="https://freight.cargo.site/w/600/i/ec29eda2c61af772ff19c100e2c1010913d662b1f5f02b84c2df0af3336e1beb/ezgif-2-b98bcc0af2ad.gif" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b411d6006c1e383449ba818885b1fd998b62f94a5cd372f89e55489ce7f488df/of-Five-Card.png" data-mid="120867760" border="0"  src="https://freight.cargo.site/w/1000/i/b411d6006c1e383449ba818885b1fd998b62f94a5cd372f89e55489ce7f488df/of-Five-Card.png" /&#62;


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/581ddaef5b91cbbf01be4c5f89657e3bf47ff59526c23825beb86a02bf9cef48/Junori-Hero.png" data-mid="120870302" border="0"  src="https://freight.cargo.site/w/1000/i/581ddaef5b91cbbf01be4c5f89657e3bf47ff59526c23825beb86a02bf9cef48/Junori-Hero.png" /&#62;&#60;img width="5000" height="3200" width_o="5000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/6e4920dfc2b658425b21202b90a8815f3b22fc6035f3599fcf6ca5f493a156b2/Ava-Renn-assets-min.png" data-mid="204910472" border="0"  src="https://freight.cargo.site/w/1000/i/6e4920dfc2b658425b21202b90a8815f3b22fc6035f3599fcf6ca5f493a156b2/Ava-Renn-assets-min.png" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
✏️ Illustration

&#60;img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6f88cfb8691cbf5e59c5a53bcea6fad067649d697f7b02b3ba2f11d241f93846/Conference-Room-Graphics_Emojis.png" data-mid="120894307" border="0"  src="https://freight.cargo.site/w/1000/i/6f88cfb8691cbf5e59c5a53bcea6fad067649d697f7b02b3ba2f11d241f93846/Conference-Room-Graphics_Emojis.png" /&#62;
&#60;img width="2161" height="2161" width_o="2161" height_o="2161" data-src="https://freight.cargo.site/t/original/i/ac6038eb7c637aa2cc3c7ef04b1383c1ce76bd57960fdcf0e9b78f5df5780915/Brands-Celebrating-Pride_Featured-Img_1080x680.jpg" data-mid="120880387" border="0"  src="https://freight.cargo.site/w/1000/i/ac6038eb7c637aa2cc3c7ef04b1383c1ce76bd57960fdcf0e9b78f5df5780915/Brands-Celebrating-Pride_Featured-Img_1080x680.jpg" /&#62;
&#60;img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b53206e0b987617d83f6a823cb930bed150e53f14f2898bff484f942a1b53633/L-Chaim_Nosh-Learn_ZoomBG-2400x1350.png" data-mid="120881200" border="0"  src="https://freight.cargo.site/w/1000/i/b53206e0b987617d83f6a823cb930bed150e53f14f2898bff484f942a1b53633/L-Chaim_Nosh-Learn_ZoomBG-2400x1350.png" /&#62;
&#38;nbsp;&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
💳 SMS+

	&#60;img width="2400" height="1257" width_o="2400" height_o="1257" data-src="https://freight.cargo.site/t/original/i/04f1fa8a62cbfcf4d4c36942c8cb551f1b9601214ae7d405fb52686aa8d3eabb/SMS-_LinkedIn_1200x628_060821.png" data-mid="121024664" border="0"  src="https://freight.cargo.site/w/1000/i/04f1fa8a62cbfcf4d4c36942c8cb551f1b9601214ae7d405fb52686aa8d3eabb/SMS-_LinkedIn_1200x628_060821.png" /&#62;
	In collaboration with Lauren Kolm, I concepted and executed the brand identity for the inaugural SMS+ digital event series. SMS + Purchase Lifecycle generated 43% live attendance and active participation in dynamic roundtables.
&#60;img width="4970" height="2728" width_o="4970" height_o="2728" data-src="https://freight.cargo.site/t/original/i/07512aec170e0a43a6ec465f69e2c3ce3c5f3abab076dd578b24819bfe3c1628/SMS-_Site.png" data-mid="121025312" border="0"  src="https://freight.cargo.site/w/1000/i/07512aec170e0a43a6ec465f69e2c3ce3c5f3abab076dd578b24819bfe3c1628/SMS-_Site.png" /&#62;

&#60;img width="2266" height="2598" width_o="2266" height_o="2598" data-src="https://freight.cargo.site/t/original/i/42462a0fec7f6a6468f0f5701f3bb0a05f87fa8f8ee42b61756b0a41f6a0eac2/SMS-_Baggu.png" data-mid="121025855" border="0"  src="https://freight.cargo.site/w/1000/i/42462a0fec7f6a6468f0f5701f3bb0a05f87fa8f8ee42b61756b0a41f6a0eac2/SMS-_Baggu.png" /&#62;
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a11c80958f9c1e54deff934835d4bbde39558bf92e21219cee86e47f843af5fb/240218-SMS-.gif" data-mid="204910653" border="0"  src="https://freight.cargo.site/w/800/i/a11c80958f9c1e54deff934835d4bbde39558bf92e21219cee86e47f843af5fb/240218-SMS-.gif" /&#62;

Want to see more 👀️? Attentive motion design work ︎︎︎

Back to top ︎︎︎
</description>
		
	</item>
		
		
	<item>
		<title>Trojan Rebrand</title>
				
		<link>https://yenajeong.com/Trojan-Rebrand-1</link>

		<pubDate>Sun, 11 Oct 2020 14:23:52 +0000</pubDate>

		<dc:creator>Yena Jeong</dc:creator>

		<guid isPermaLink="true">https://yenajeong.com/Trojan-Rebrand-1</guid>

		<description>Trojan Rebrand

	A hypothetical rebrand for Trojan Brand, a company selling condoms and other sexual health products, that modernizes the visual language of the brand. It emphasizes the product diversity while energizing the brand assets to appeal to a young demographic.




	

	🍞 RoleBrand Designer
🏹 SkillsBranding, Motion Design, Advertising Design, Packaging Design, Copywriting
🌱 Year2020 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

&#60;img width="1800" height="750" width_o="1800" height_o="750" data-src="https://freight.cargo.site/t/original/i/e2a86da5f601aee5b547667ac811f1c2716f185515fc5f4db01bffdc1e038be9/4-Condoms.png" data-mid="85264009" border="0"  src="https://freight.cargo.site/w/1000/i/e2a86da5f601aee5b547667ac811f1c2716f185515fc5f4db01bffdc1e038be9/4-Condoms.png" /&#62;



	The existent Trojan brand is functional, but not appealing, and its marketing is disconnected across platforms. As the leading condom manufacturer in the United States, Trojan sales are pushed by the historical weight of the brand.Its visual assets are disconnected from the marketing tactics; this rebrand makes the company cheeky, bold, and emphatic in its products with one main goal: Extending pleasure to everyone.

&#60;img width="2200" height="1513" width_o="2200" height_o="1513" data-src="https://freight.cargo.site/t/original/i/261f67024cd231ccc270ba749f5c394ad0ec13f1e8ec5876c33aac279b3a10dd/Ultra-Thin-Flatlay.png" data-mid="85267511" border="0"  src="https://freight.cargo.site/w/1000/i/261f67024cd231ccc270ba749f5c394ad0ec13f1e8ec5876c33aac279b3a10dd/Ultra-Thin-Flatlay.png" /&#62;&#60;img width="2200" height="3278" width_o="2200" height_o="3278" data-src="https://freight.cargo.site/t/original/i/851213e2f8248adc3b1e104aa1418ba0accecaaf136a05732668da4f0555a620/Business-Card---Letterhead.png" data-mid="85267759" border="0"  src="https://freight.cargo.site/w/1000/i/851213e2f8248adc3b1e104aa1418ba0accecaaf136a05732668da4f0555a620/Business-Card---Letterhead.png" /&#62;&#60;img width="2082" height="1199" width_o="2082" height_o="1199" data-src="https://freight.cargo.site/t/original/i/4792d13b01fed218329d8692f32a221d4c5c0b25309ac3a37d80af76abe2027c/Phones.png" data-mid="85281810" border="0"  src="https://freight.cargo.site/w/1000/i/4792d13b01fed218329d8692f32a221d4c5c0b25309ac3a37d80af76abe2027c/Phones.png" /&#62;&#60;img width="2200" height="1468" width_o="2200" height_o="1468" data-src="https://freight.cargo.site/t/original/i/21b378b4f9b0865696729aebad88b903ffebe2d8836c047ab7bb146f3276e77e/Website-Mockup.gif" data-mid="85283280" border="0"  src="https://freight.cargo.site/w/1000/i/21b378b4f9b0865696729aebad88b903ffebe2d8836c047ab7bb146f3276e77e/Website-Mockup.gif" /&#62;&#60;img width="1690" height="1171" width_o="1690" height_o="1171" data-src="https://freight.cargo.site/t/original/i/75f3312e1269a059c242ed12c7637644ecb32c5fae40863a5f051d60975b6d3a/2-Posters.png" data-mid="85283702" border="0"  src="https://freight.cargo.site/w/1000/i/75f3312e1269a059c242ed12c7637644ecb32c5fae40863a5f051d60975b6d3a/2-Posters.png" /&#62;


 ✌️ Behind the Scenes
&#60;img width="2000" height="1199" width_o="2000" height_o="1199" data-src="https://freight.cargo.site/t/original/i/5fabdb0195739a284ebbb542cba9175576b90934b574ba4be3a2b0f48ce579c8/existing-assets.png" data-mid="85283749" border="0"  src="https://freight.cargo.site/w/1000/i/5fabdb0195739a284ebbb542cba9175576b90934b574ba4be3a2b0f48ce579c8/existing-assets.png" /&#62;

	
	The Existing BrandThe Trojan brand is fragmented. After analyzing brand positioning for Trojan and its main competitors (Durex, LELO, and Skyn), I saw that Trojan lacks a connection with its target audience. To address this issue, I decided to create a more modern brand and emphasize the breadth of products and choice at Trojan.

Above: Existing assets for the Trojan brand.




&#60;img width="1413" height="903" width_o="1413" height_o="903" data-src="https://freight.cargo.site/t/original/i/edae5ebdba525ca5ed4967953e2f73c34e1e2709d578fa8599264befa1c225e3/Edited-Text.png" data-mid="85288151" border="0"  src="https://freight.cargo.site/w/1000/i/edae5ebdba525ca5ed4967953e2f73c34e1e2709d578fa8599264befa1c225e3/Edited-Text.png" /&#62;

	
	Brand LanguageWhile this project is a visual-focus rebrand, I set aside some time to update the driving mission statement and tagline to prioritize the company’s important aspects.



	&#60;img width="1350" height="778" width_o="1350" height_o="778" data-src="https://freight.cargo.site/t/original/i/11dfdc5da67ca315ea7d3987db8a64ee647b9b50fdf02662437faa724afcd5fc/Old-Logos.png" data-mid="85288683" border="0"  src="https://freight.cargo.site/w/1000/i/11dfdc5da67ca315ea7d3987db8a64ee647b9b50fdf02662437faa724afcd5fc/Old-Logos.png" /&#62;
	It’s Logo Time!The previous logos had a lot of variety, depending on the use.

Pictured left: existing logo versions.



	&#60;img width="1600" height="944" width_o="1600" height_o="944" data-src="https://freight.cargo.site/t/original/i/1baf30f9d5bbe588d12d45c979e6019e4de3b34a218881d8c6e9f59bbae248ce/logo-iterations.jpg" data-mid="85288716" border="0"  src="https://freight.cargo.site/w/1000/i/1baf30f9d5bbe588d12d45c979e6019e4de3b34a218881d8c6e9f59bbae248ce/logo-iterations.jpg" /&#62;
	While I started with more pictoral illustrations, I quickly realized that these icons were more representative of “Troy” as a historical city than “Trojan” the condom company.



	&#60;img width="1500" height="647" width_o="1500" height_o="647" data-src="https://freight.cargo.site/t/original/i/31c59006d127d5539e35c2455b6dc116014cda260731d16b9bf21301f8252fc5/logo-iterationsArtboard-2.jpg" data-mid="85288740" border="0"  src="https://freight.cargo.site/w/1000/i/31c59006d127d5539e35c2455b6dc116014cda260731d16b9bf21301f8252fc5/logo-iterationsArtboard-2.jpg" /&#62;
	As I iterated, I felt that using a logotype instead of a symbolic approach would offer me more opportunity to be subtly tongue-in-cheek, compared to overt representation.



	&#60;img width="6668" height="2975" width_o="6668" height_o="2975" data-src="https://freight.cargo.site/t/original/i/7d01d189847563dc20028e5dcd6de97e8a6735cd4bb61c072df0b7f5f0f38364/200506-For-Portfolio-01.png" data-mid="85288751" border="0"  src="https://freight.cargo.site/w/1000/i/7d01d189847563dc20028e5dcd6de97e8a6735cd4bb61c072df0b7f5f0f38364/200506-For-Portfolio-01.png" /&#62;
	I was particularly drawn to using the “O” of “Trojan” to hint at extensions or expansion, so I pursued digital iterations.

With the first logo in the upper left, I saw opportunity to bring motion to the logo. Using diagonals as a brand motif would also reflect well on the company vision for a more exciting, dynamic visual identity.




	&#60;img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/69dc712e23282e6e82a67d9c58a055b611708a45b4c15525bfaf44c8aaa2e448/First-Logo-Motion.gif" data-mid="85288778" border="0"  src="https://freight.cargo.site/w/600/i/69dc712e23282e6e82a67d9c58a055b611708a45b4c15525bfaf44c8aaa2e448/First-Logo-Motion.gif" /&#62;
	I made a quick motion sketch, but realized that the diagonal expansion created odd pockets of white space, and the logo would be especially difficult to work at a smaller scale. Additionally, I received feedback that this logo might be too obviously phallic, especially if it were to be used in print or advertising that would be widely seen. My professor, Ben Franklin, suggested that I continue along the lines of “expansion” in text with a more subtle approach. So, I pursued the direction of the last logo, focusing on horizontal shifts.




	&#60;img width="3929" height="2864" width_o="3929" height_o="2864" data-src="https://freight.cargo.site/t/original/i/6549bc3f645599d9bd69b13e0f1d1a7d36498aa973762cf0ee3212931a915df7/type-exploration.png" data-mid="85289019" border="0"  src="https://freight.cargo.site/w/1000/i/6549bc3f645599d9bd69b13e0f1d1a7d36498aa973762cf0ee3212931a915df7/type-exploration.png" /&#62;
	For the brand typography, I wanted a typeface that would work at both large and small scales. Eventually, I landed on Inter (first row, center) for its solid bold weight for the wordmark, as well as clear legibility at the smaller scale. Some kerning there, some expansion of glyphs there... and the final logo was completed!
 


&#60;img width="1443" height="685" width_o="1443" height_o="685" data-src="https://freight.cargo.site/t/original/i/a9c6a96d80f210225f0f7998019f1d553c1c741cac79b1c38bc8707321df244c/Final-Logo.png" data-mid="85289290" border="0"  src="https://freight.cargo.site/w/1000/i/a9c6a96d80f210225f0f7998019f1d553c1c741cac79b1c38bc8707321df244c/Final-Logo.png" /&#62;
Final logomark lockup.


&#60;img width="1600" height="1118" width_o="1600" height_o="1118" data-src="https://freight.cargo.site/t/original/i/1210fc814609a671f22e10ea2b687dc821dff3337d58eb83702fa5afb8d02c65/Design-Directions.png" data-mid="85289472" border="0"  src="https://freight.cargo.site/w/1000/i/1210fc814609a671f22e10ea2b687dc821dff3337d58eb83702fa5afb8d02c65/Design-Directions.png" /&#62;

	
	Brand VisualsThis board is an abridged sample of the directions I looked at for the brand visuals. I ultimately landed on the use of a gradient and an oblong motif.
Back to top ︎︎︎

</description>
		
	</item>
		
		
	<item>
		<title>Ripe</title>
				
		<link>https://yenajeong.com/Ripe-1</link>

		<pubDate>Wed, 22 Jul 2020 00:46:14 +0000</pubDate>

		<dc:creator>Yena Jeong</dc:creator>

		<guid isPermaLink="true">https://yenajeong.com/Ripe-1</guid>

		<description>Ripe

	As the first in-house designer, I addressed all design needs and managed the Instagram for Ripe, a meal service startup based in New York.



	

	🍞 RoleFreelance Designer (prev. Design &#38;amp; Social Media Intern)
🏹 SkillsBranding, Motion Design, Marketing Design, Illustration
🌱 Year2019-2020 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;


&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4b467ff8e85cac5a138f93bce101dfc5bdbb6afb0fedb0488da06eb8a358c39b/200721-icons-update.png" data-mid="78109334" border="0"  src="https://freight.cargo.site/w/1000/i/4b467ff8e85cac5a138f93bce101dfc5bdbb6afb0fedb0488da06eb8a358c39b/200721-icons-update.png" /&#62;



&#60;img width="714" height="918" width_o="714" height_o="918" data-src="https://freight.cargo.site/t/original/i/fbbe3a8586835aa9dc374a5727a2331c5c53e2e6f93bb92186a07f840e0fab20/Comp-2_3.gif" data-mid="78106271" border="0"  src="https://freight.cargo.site/w/714/i/fbbe3a8586835aa9dc374a5727a2331c5c53e2e6f93bb92186a07f840e0fab20/Comp-2_3.gif" /&#62;
&#60;img width="1512" height="1134" width_o="1512" height_o="1134" data-src="https://freight.cargo.site/t/original/i/1a22d1e2ad8b7eb6707bf68ddb661df1dbc4ee678f5aa76c474c7a9344f10103/200722-photo-2.jpg" data-mid="78106343" border="0"  src="https://freight.cargo.site/w/1000/i/1a22d1e2ad8b7eb6707bf68ddb661df1dbc4ee678f5aa76c474c7a9344f10103/200722-photo-2.jpg" /&#62;

&#60;img width="2083" height="1199" width_o="2083" height_o="1199" data-src="https://freight.cargo.site/t/original/i/90baf0d666b5581a4d659f3956f6dba3c19ada8b6d8c69c56dba69ecb6a4a9cc/Instagram.png" data-mid="78099367" border="0"  src="https://freight.cargo.site/w/1000/i/90baf0d666b5581a4d659f3956f6dba3c19ada8b6d8c69c56dba69ecb6a4a9cc/Instagram.png" /&#62;


&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/58c948a29d06ff62d55799737cb198e0cb7a37e87721f137e1ba3cee3a51e596/sdfadsfs19.06.gif" data-mid="78099666" border="0"  src="https://freight.cargo.site/w/600/i/58c948a29d06ff62d55799737cb198e0cb7a37e87721f137e1ba3cee3a51e596/sdfadsfs19.06.gif" /&#62;
&#60;img width="1552" height="1020" width_o="1552" height_o="1020" data-src="https://freight.cargo.site/t/original/i/31f5cb3c24c7b2ad58ef4bc470050ab81dbf18d5fa37eab0c7085090aed957e6/stickers.png" data-mid="78100346" border="0"  src="https://freight.cargo.site/w/1000/i/31f5cb3c24c7b2ad58ef4bc470050ab81dbf18d5fa37eab0c7085090aed957e6/stickers.png" /&#62;


&#60;img width="2132" height="1364" width_o="2132" height_o="1364" data-src="https://freight.cargo.site/t/original/i/ce1ee28069ca75a7cabd13c84bbe81e745d3c2f9d06a146e639ed695bd881364/Flyers.png" data-mid="78345752" border="0"  src="https://freight.cargo.site/w/1000/i/ce1ee28069ca75a7cabd13c84bbe81e745d3c2f9d06a146e639ed695bd881364/Flyers.png" /&#62;
&#60;img width="876" height="1262" width_o="876" height_o="1262" data-src="https://freight.cargo.site/t/original/i/2e7dc67ad5cc49aed79d41d93c944b2b625f75f9ec4d28772451d3b642829b46/200724-Mel.jpg" data-mid="78293641" border="0"  src="https://freight.cargo.site/w/876/i/2e7dc67ad5cc49aed79d41d93c944b2b625f75f9ec4d28772451d3b642829b46/200724-Mel.jpg" /&#62;


&#60;img width="2132" height="1364" width_o="2132" height_o="1364" data-src="https://freight.cargo.site/t/original/i/bf089a3ea6412e6eb027ddcd0094a72c565db5f408b8fcee6b707e7b93440408/Recipe.png" data-mid="78346156" border="0"  src="https://freight.cargo.site/w/1000/i/bf089a3ea6412e6eb027ddcd0094a72c565db5f408b8fcee6b707e7b93440408/Recipe.png" /&#62;


&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bf625daf17ed54beb6382d488d2262b8b0b504c79ea4e8256c4d08a1a7fb2900/200722-Resize-1.jpg" data-mid="78108880" border="0"  src="https://freight.cargo.site/w/1000/i/bf625daf17ed54beb6382d488d2262b8b0b504c79ea4e8256c4d08a1a7fb2900/200722-Resize-1.jpg" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c340302d1d6104ec59d1d87d4a350958c6368a7f6638c5efb6fa26119deadc07/200722-Resize-2.jpg" data-mid="78108881" border="0"  src="https://freight.cargo.site/w/1000/i/c340302d1d6104ec59d1d87d4a350958c6368a7f6638c5efb6fa26119deadc07/200722-Resize-2.jpg" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/66122452c1dd4154f682f819ece6db683d9f9dbaa510a7e32c321cbd83446daf/200725-Resize-1.jpg" data-mid="78346964" border="0"  src="https://freight.cargo.site/w/1000/i/66122452c1dd4154f682f819ece6db683d9f9dbaa510a7e32c321cbd83446daf/200725-Resize-1.jpg" /&#62;


&#60;img width="1464" height="1854" width_o="1464" height_o="1854" data-src="https://freight.cargo.site/t/original/i/e40ab5c76f9dba7da5cf3bb6a85a33a1230b810de4beaf1c1fb9bae77fc1ba91/200109-cards-copy.png" data-mid="78109605" border="0"  src="https://freight.cargo.site/w/1000/i/e40ab5c76f9dba7da5cf3bb6a85a33a1230b810de4beaf1c1fb9bae77fc1ba91/200109-cards-copy.png" /&#62;
&#60;img width="3960" height="2729" width_o="3960" height_o="2729" data-src="https://freight.cargo.site/t/original/i/6f197e2b9f8ed2031d11ee0d21792a0219c468f2fc294b00c4929a89d37009c7/200722-Website.png" data-mid="78044328" border="0"  src="https://freight.cargo.site/w/1000/i/6f197e2b9f8ed2031d11ee0d21792a0219c468f2fc294b00c4929a89d37009c7/200722-Website.png" /&#62;

&#60;img width="2000" height="1441" width_o="2000" height_o="1441" data-src="https://freight.cargo.site/t/original/i/6d77a1ccdee41337da19f12cafea63a4c0efdb24c40d8e2b583f322a2d594eb8/200722-Resize.jpg" data-mid="78100753" border="0"  src="https://freight.cargo.site/w/1000/i/6d77a1ccdee41337da19f12cafea63a4c0efdb24c40d8e2b583f322a2d594eb8/200722-Resize.jpg" /&#62;&#60;img width="2082" height="724" width_o="2082" height_o="724" data-src="https://freight.cargo.site/t/original/i/18c81de1e0049be70a7655feabc92b9ef00709608f158d4d98e4cf33da4999a7/Insta-Illustration.png" data-mid="78346387" border="0"  src="https://freight.cargo.site/w/1000/i/18c81de1e0049be70a7655feabc92b9ef00709608f158d4d98e4cf33da4999a7/Insta-Illustration.png" /&#62;

 ✌️ Behind the Scenes


	&#60;img width="2976" height="359" width_o="2976" height_o="359" data-src="https://freight.cargo.site/t/original/i/b8e030782e42313ce7def89bb0934b35d75bb2c6ba3a39eb9dc7e97664e2711b/Process-2.png" data-mid="78346711" border="0"  src="https://freight.cargo.site/w/1000/i/b8e030782e42313ce7def89bb0934b35d75bb2c6ba3a39eb9dc7e97664e2711b/Process-2.png" /&#62;





&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9d343e0cb19bd6a4e8ba117f36cf016debea91fefd614d9d769409eee1588767/19.06.13-IG02-post1.jpg" data-mid="204914320" border="0"  src="https://freight.cargo.site/w/1000/i/9d343e0cb19bd6a4e8ba117f36cf016debea91fefd614d9d769409eee1588767/19.06.13-IG02-post1.jpg" /&#62;
&#60;img width="1400" height="1867" width_o="1400" height_o="1867" data-src="https://freight.cargo.site/t/original/i/21021db1a5ca9d0cff26b0f46ca839da93576f93a623d3a845980fbd18f156c7/200722-resize-last-photo.jpeg" data-mid="78109852" border="0"  src="https://freight.cargo.site/w/1000/i/21021db1a5ca9d0cff26b0f46ca839da93576f93a623d3a845980fbd18f156c7/200722-resize-last-photo.jpeg" /&#62;
Back to top ︎︎︎
</description>
		
	</item>
		
		
	<item>
		<title>Soju Is</title>
				
		<link>https://yenajeong.com/Soju-Is</link>

		<pubDate>Thu, 01 Oct 2020 03:56:56 +0000</pubDate>

		<dc:creator>Yena Jeong</dc:creator>

		<guid isPermaLink="true">https://yenajeong.com/Soju-Is</guid>

		<description>Soju Is

	A set of cards that educates viewers on soju, a Korean alcohol. It’s designed to be informational yet approachable, spanning topics such as the history of the green bottle’s shape to cocktail recipes.&#38;nbsp;

	

	🍞 RoleArt Director
🏹 SkillsArt Direction, Brand Design
🌱 Year2019
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 🎤 Press︎ Shortlisted for Communication Arts Design 2020 ︎ Silver Award (Non-Pro) from Indigo Awards
︎ Selected for AIGA St. Louis Design Show 24
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;


&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/2acb6c3ba8463664fdf599ae476c51e4a1d824531be27b77cb6a795a7aa14ec8/191013-Soju-Card-1.jpg" data-mid="84257356" border="0"  src="https://freight.cargo.site/w/1000/i/2acb6c3ba8463664fdf599ae476c51e4a1d824531be27b77cb6a795a7aa14ec8/191013-Soju-Card-1.jpg" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/81d0a279d16e94633cf7f2ddf1e656c78be72bfbeb840e6fd7fbff8a61157bf3/191013-Soju-Card-in-Case.jpg" data-mid="84257136" border="0"  src="https://freight.cargo.site/w/1000/i/81d0a279d16e94633cf7f2ddf1e656c78be72bfbeb840e6fd7fbff8a61157bf3/191013-Soju-Card-in-Case.jpg" /&#62;&#60;img width="2000" height="1324" width_o="2000" height_o="1324" data-src="https://freight.cargo.site/t/original/i/dbf1f579e99892117314e5961e209054736304bbc737c4a2f258da3ecd8f0637/191013-Soju-Card-2.jpg" data-mid="84257357" border="0"  src="https://freight.cargo.site/w/1000/i/dbf1f579e99892117314e5961e209054736304bbc737c4a2f258da3ecd8f0637/191013-Soju-Card-2.jpg" /&#62;


&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/5201cb4f1d14bc3730a62ba71057491f843fd9532a37e9156c1b85379388a028/Card-01.png" data-mid="84257360" border="0"  src="https://freight.cargo.site/w/1000/i/5201cb4f1d14bc3730a62ba71057491f843fd9532a37e9156c1b85379388a028/Card-01.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/aef0c6d16c61fa1e2cf629e7e69fd413d926f6d750edc2320423bbb30a1f6c49/Card-02.png" data-mid="84257361" border="0"  src="https://freight.cargo.site/w/1000/i/aef0c6d16c61fa1e2cf629e7e69fd413d926f6d750edc2320423bbb30a1f6c49/Card-02.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/a2264f17a5922879ff877b273f6894805871f9abd146fe66bffa70cec55fae6e/Card-04.png" data-mid="84257362" border="0"  src="https://freight.cargo.site/w/1000/i/a2264f17a5922879ff877b273f6894805871f9abd146fe66bffa70cec55fae6e/Card-04.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/43efecdb6495d0617b0b6ae5549d308beba55010a0096b65ee36738f42b1be0d/Card-03.png" data-mid="84257364" border="0"  src="https://freight.cargo.site/w/1000/i/43efecdb6495d0617b0b6ae5549d308beba55010a0096b65ee36738f42b1be0d/Card-03.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/63a14eed231feb76268045f8dfce0f5f0e502ef06c2aff2f4b1ec4de645c301a/Card-05.png" data-mid="84257365" border="0"  src="https://freight.cargo.site/w/1000/i/63a14eed231feb76268045f8dfce0f5f0e502ef06c2aff2f4b1ec4de645c301a/Card-05.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/85972517bd72735d1b42e63b4bdff0b27e46160d9db3a75a53036fac70a4f84d/Card-06.png" data-mid="84257366" border="0"  src="https://freight.cargo.site/w/1000/i/85972517bd72735d1b42e63b4bdff0b27e46160d9db3a75a53036fac70a4f84d/Card-06.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/16eb9ef9a1c8db351e1f1828ed21e7d73c932e86248428d1c88e58e04eb90766/Card-07.png" data-mid="84257367" border="0"  src="https://freight.cargo.site/w/1000/i/16eb9ef9a1c8db351e1f1828ed21e7d73c932e86248428d1c88e58e04eb90766/Card-07.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/0a3f731b70a3c350139c4cf99cb9c694d4d150d1d18d029ece97f81e0c46e403/Card-08.png" data-mid="84257368" border="0"  src="https://freight.cargo.site/w/1000/i/0a3f731b70a3c350139c4cf99cb9c694d4d150d1d18d029ece97f81e0c46e403/Card-08.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/fd66c67cc4584b05fd239623eca1dabd7f971f5f11e16504bdc9f51c882ab28c/Card-09.png" data-mid="84257370" border="0"  src="https://freight.cargo.site/w/1000/i/fd66c67cc4584b05fd239623eca1dabd7f971f5f11e16504bdc9f51c882ab28c/Card-09.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/0a4d435eac5c012d10122f2f981d9b419b5c24fcf6af2753bf1fbbac4fbf7f06/Card-10.png" data-mid="84257371" border="0"  src="https://freight.cargo.site/w/1000/i/0a4d435eac5c012d10122f2f981d9b419b5c24fcf6af2753bf1fbbac4fbf7f06/Card-10.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/accb0034788cc5d7b1cfff17de76b715de98bbff953729f3fc3f12fa281d2a7f/Card-11.png" data-mid="84257372" border="0"  src="https://freight.cargo.site/w/1000/i/accb0034788cc5d7b1cfff17de76b715de98bbff953729f3fc3f12fa281d2a7f/Card-11.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/74d638e5ef894d25b957beac2a182a33353a9d1a2a4200e28b3e0e157e386d3e/Card-12.png" data-mid="84257373" border="0"  src="https://freight.cargo.site/w/1000/i/74d638e5ef894d25b957beac2a182a33353a9d1a2a4200e28b3e0e157e386d3e/Card-12.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/03c94e410540b87f9cb450b7074935554bb9cc072e48e9f3591770de77c43248/Card-13.png" data-mid="84257374" border="0"  src="https://freight.cargo.site/w/1000/i/03c94e410540b87f9cb450b7074935554bb9cc072e48e9f3591770de77c43248/Card-13.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/4649635776a62cb65e443e9b37f62180041cb77415ff6e848deaeb3cfcfd2a74/Card-14.png" data-mid="84257376" border="0"  src="https://freight.cargo.site/w/1000/i/4649635776a62cb65e443e9b37f62180041cb77415ff6e848deaeb3cfcfd2a74/Card-14.png" /&#62;
&#60;img width="1971" height="1448" width_o="1971" height_o="1448" data-src="https://freight.cargo.site/t/original/i/ff5d448be12b2edd22e1ca9cd7591a5cc0572a55cbd50d30d3198fa8c70407cf/Card-15.png" data-mid="84257377" border="0"  src="https://freight.cargo.site/w/1000/i/ff5d448be12b2edd22e1ca9cd7591a5cc0572a55cbd50d30d3198fa8c70407cf/Card-15.png" /&#62;



 ✌️ Behind the Scenes
&#60;img width="1800" height="428" width_o="1800" height_o="428" data-src="https://freight.cargo.site/t/original/i/70299f4cfb4b997a4cdf7933992ad9ed9c280408ce6595fe0b60a90de6350110/Icons.png" data-mid="84257498" border="0"  src="https://freight.cargo.site/w/1000/i/70299f4cfb4b997a4cdf7933992ad9ed9c280408ce6595fe0b60a90de6350110/Icons.png" /&#62;




	
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ddeeb4d9ce1a4175dee9d57329ae98ebeea3a53cd5c49a3b26e212b49d6f3d2a/190922-Grain-Image-02.png" data-mid="84257487" border="0"  src="https://freight.cargo.site/w/1000/i/ddeeb4d9ce1a4175dee9d57329ae98ebeea3a53cd5c49a3b26e212b49d6f3d2a/190922-Grain-Image-02.png" /&#62;
&#60;img width="1241" height="1500" width_o="1241" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1c55773ed0324a25a3873b0b9c6ca53dc7836592105d6c8bc8b568b53a263e28/190922-Grain-Image-04.png" data-mid="84257490" border="0"  src="https://freight.cargo.site/w/1000/i/1c55773ed0324a25a3873b0b9c6ca53dc7836592105d6c8bc8b568b53a263e28/190922-Grain-Image-04.png" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3ae17960f6750e97e04e8600753bf1df0e43bf36b26dd3dad9c1545d2b2b3ac4/190922-Grain-Image-03.png" data-mid="84257488" border="0"  src="https://freight.cargo.site/w/1000/i/3ae17960f6750e97e04e8600753bf1df0e43bf36b26dd3dad9c1545d2b2b3ac4/190922-Grain-Image-03.png" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a442d95129dcbd10aefbbf336d47a6650efa2fa85a72f862823e94af6b9e06bc/190922-Grain-Image-05.png" data-mid="84257491" border="0"  src="https://freight.cargo.site/w/1000/i/a442d95129dcbd10aefbbf336d47a6650efa2fa85a72f862823e94af6b9e06bc/190922-Grain-Image-05.png" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/121171f0f6a341e83b69578684c0e57fceafdcff86f9735b46c53df2e21a4156/190922-Grain-Image-01.png" data-mid="84257486" border="0"  src="https://freight.cargo.site/w/1000/i/121171f0f6a341e83b69578684c0e57fceafdcff86f9735b46c53df2e21a4156/190922-Grain-Image-01.png" /&#62;


My photography with grain applied.

&#60;img width="1125" height="1500" width_o="1125" height_o="1500" data-src="https://freight.cargo.site/t/original/i/15dbfae7e295fd28dcdb1bd30c12b27d8586773747ea5a64c0a20542516ac257/200902-Soju-Process-1.png" data-mid="84257493" border="0"  src="https://freight.cargo.site/w/1000/i/15dbfae7e295fd28dcdb1bd30c12b27d8586773747ea5a64c0a20542516ac257/200902-Soju-Process-1.png" /&#62;
&#60;img width="1800" height="1350" width_o="1800" height_o="1350" data-src="https://freight.cargo.site/t/original/i/da8d235312f4b3c2f6a09702ff1cc240682d3dd0c1321f1d00e06df87aa3613a/200902-Soju-Process-2.png" data-mid="84257495" border="0"  src="https://freight.cargo.site/w/1000/i/da8d235312f4b3c2f6a09702ff1cc240682d3dd0c1321f1d00e06df87aa3613a/200902-Soju-Process-2.png" /&#62;
Building the box from scratch.



	&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8836361a062e74708fe0c81f5909f711579f7e67a3606dfa3220e4bd92c45a4f/200902-Soju-Process-3.png" data-mid="84257468" border="0"  src="https://freight.cargo.site/w/1000/i/8836361a062e74708fe0c81f5909f711579f7e67a3606dfa3220e4bd92c45a4f/200902-Soju-Process-3.png" /&#62;


	Final ThoughtsI absolutely loved working on this project. As a Korean-American, creating cards that shared Korean culture and history was incredibly rewarding, and I personally learned a lot during my research. This project made me realize that I love working at the intersection of design, food, and culture.

Pictured left: You too, can take beautiful product pictures on your apartment floor.</description>
		
	</item>
		
		
	<item>
		<title>Motion (personal)</title>
				
		<link>https://yenajeong.com/Motion-personal-1</link>

		<pubDate>Sat, 10 Oct 2020 22:51:09 +0000</pubDate>

		<dc:creator>Yena Jeong</dc:creator>

		<guid isPermaLink="true">https://yenajeong.com/Motion-personal-1</guid>

		<description>Motion (Personal)

	Personal exploration of motion graphics, using Adobe After Effects.
There may be some lag in motion due to platform file size limits. Thank you for being patient while the GIF’s load! 😊


	

	🍞 RoleMotion Designer
🏹 SkillsMotion Design, Illustration
🌱 Year2020-2023
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&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/6f43287d383c6cb5bc93a037517bc14c25edb5e83ce7ac98c89efba953db7b92/Gada-Promo_Yena-Jeong.gif" data-mid="162746937" border="0"  src="https://freight.cargo.site/w/800/i/6f43287d383c6cb5bc93a037517bc14c25edb5e83ce7ac98c89efba953db7b92/Gada-Promo_Yena-Jeong.gif" /&#62;
&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/53c0cc9a5bd264ba90bb76773337e5dbcb80456e7e72c719feb4765d3ff508e5/Bling-Braces_Yena-Jeong.gif" data-mid="162747008" border="0"  src="https://freight.cargo.site/w/600/i/53c0cc9a5bd264ba90bb76773337e5dbcb80456e7e72c719feb4765d3ff508e5/Bling-Braces_Yena-Jeong.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/e6fb98aef44e3d81cb7b6d62f91b0bee6013efa26f90bb50e1dc9ec2c693ca97/Bouncing-Condiments.gif" data-mid="85223739" border="0"  src="https://freight.cargo.site/w/600/i/e6fb98aef44e3d81cb7b6d62f91b0bee6013efa26f90bb50e1dc9ec2c693ca97/Bouncing-Condiments.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a8ad4cde1a57f4636152160aef1319e5517eba4454e443418204de4f3c8f09aa/Pudding.gif" data-mid="85223741" border="0"  src="https://freight.cargo.site/w/600/i/a8ad4cde1a57f4636152160aef1319e5517eba4454e443418204de4f3c8f09aa/Pudding.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de717fd103d782131fc6856bebb952704be9a5b5f4db31e91c81dc6d0b009f2c/Cyber-Fruit.gif" data-mid="85223742" border="0"  src="https://freight.cargo.site/w/1000/i/de717fd103d782131fc6856bebb952704be9a5b5f4db31e91c81dc6d0b009f2c/Cyber-Fruit.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/8f4db64efc3b048335a8cae4aace2fd2fe66eace4f440e6a099f563d02d0803c/Pendulum.gif" data-mid="85223740" border="0"  src="https://freight.cargo.site/w/600/i/8f4db64efc3b048335a8cae4aace2fd2fe66eace4f440e6a099f563d02d0803c/Pendulum.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/5c000b520e0f4265ecf5e989ba15bf2d93b78d9bef6bd63f83e8bd108c07941a/Abstract-Radial.gif" data-mid="121326981" border="0"  src="https://freight.cargo.site/w/800/i/5c000b520e0f4265ecf5e989ba15bf2d93b78d9bef6bd63f83e8bd108c07941a/Abstract-Radial.gif" /&#62;
&#60;img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/54a6517140536d44fa6b81ba54753af0a1b2c944580eeb8bbfac2f29736c46b7/Return-Key.gif" data-mid="85223735" border="0"  src="https://freight.cargo.site/w/700/i/54a6517140536d44fa6b81ba54753af0a1b2c944580eeb8bbfac2f29736c46b7/Return-Key.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/08539ace978f5c2a4c50baf17008a221aeb7642f04030e644a9583347db18270/Space.gif" data-mid="85223744" border="0"  src="https://freight.cargo.site/w/600/i/08539ace978f5c2a4c50baf17008a221aeb7642f04030e644a9583347db18270/Space.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/6b6d8a0b2e19f675a3c581fa953e19ceaac7ff751d3ec8d3c8d544d7a8858d6e/Four-Squares.gif" data-mid="85223737" border="0"  src="https://freight.cargo.site/w/800/i/6b6d8a0b2e19f675a3c581fa953e19ceaac7ff751d3ec8d3c8d544d7a8858d6e/Four-Squares.gif" /&#62;
&#60;img width="750" height="563" width_o="750" height_o="563" data-src="https://freight.cargo.site/t/original/i/b61d513dc4eb0c1f163078d3ffc23f9e5062cdba16d5d8c6d6094c9cbfdb13c0/3D-Sunlight-Box.gif" data-mid="85223736" border="0"  src="https://freight.cargo.site/w/750/i/b61d513dc4eb0c1f163078d3ffc23f9e5062cdba16d5d8c6d6094c9cbfdb13c0/3D-Sunlight-Box.gif" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>April 25</title>
				
		<link>https://yenajeong.com/April-25</link>

		<pubDate>Thu, 07 May 2020 16:30:55 +0000</pubDate>

		<dc:creator>Yena Jeong</dc:creator>

		<guid isPermaLink="true">https://yenajeong.com/April-25</guid>

		<description>
	
Last Update&#38;nbsp;- 200425

I submitted my capstone project yesterday! I had heard that motion design takes a long time to execute, but even then, I needed more time than I thought. The past two weeks was an intensive focus on execution of the motion I had planned. Especially with the COVID-19 situation, I had a lot of curveballs, but ultimately I’m still proud of the final piece that I made. I was able to execute the majority of my vision and get crash courses in toolsets like Duik as well. Ultimately, I hope to use this project as a springboard to dive even deeper into motion design alongside my graphic design practices as well. It’s by no means perfect, and I hope to improve on it in the future, but it was a truly valuable experience.

Link back to capstone project.



Question for today: How can I pursue motion design past school? Keep making!&#38;nbsp;︎
	




</description>
		
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