Soju Is
A set of cards that educates viewers on soju, a Korean alcohol. It’s designed to be informational yet approachable, spanning topics such as the history of the green bottle’s shape to cocktail recipes.
🍞 Role
Art Director
🏹 Skills
Art Direction, Brand Design
🌱 Year
2019
🎤 Press
︎ Shortlisted for Communication Arts Design 2020
︎ Silver Award (Non-Pro) from Indigo Awards
︎ Selected for AIGA St. Louis Design Show 24
Art Director
🏹 Skills
Art Direction, Brand Design
🌱 Year
2019
🎤 Press
︎ Shortlisted for Communication Arts Design 2020
︎ Silver Award (Non-Pro) from Indigo Awards
︎ Selected for AIGA St. Louis Design Show 24
![](https://freight.cargo.site/t/original/i/2acb6c3ba8463664fdf599ae476c51e4a1d824531be27b77cb6a795a7aa14ec8/191013-Soju-Card-1.jpg)
![](https://freight.cargo.site/t/original/i/81d0a279d16e94633cf7f2ddf1e656c78be72bfbeb840e6fd7fbff8a61157bf3/191013-Soju-Card-in-Case.jpg)
![](https://freight.cargo.site/t/original/i/dbf1f579e99892117314e5961e209054736304bbc737c4a2f258da3ecd8f0637/191013-Soju-Card-2.jpg)
![](https://freight.cargo.site/t/original/i/5201cb4f1d14bc3730a62ba71057491f843fd9532a37e9156c1b85379388a028/Card-01.png)
![](https://freight.cargo.site/t/original/i/aef0c6d16c61fa1e2cf629e7e69fd413d926f6d750edc2320423bbb30a1f6c49/Card-02.png)
![](https://freight.cargo.site/t/original/i/a2264f17a5922879ff877b273f6894805871f9abd146fe66bffa70cec55fae6e/Card-04.png)
![](https://freight.cargo.site/t/original/i/43efecdb6495d0617b0b6ae5549d308beba55010a0096b65ee36738f42b1be0d/Card-03.png)
![](https://freight.cargo.site/t/original/i/63a14eed231feb76268045f8dfce0f5f0e502ef06c2aff2f4b1ec4de645c301a/Card-05.png)
![](https://freight.cargo.site/t/original/i/85972517bd72735d1b42e63b4bdff0b27e46160d9db3a75a53036fac70a4f84d/Card-06.png)
![](https://freight.cargo.site/t/original/i/16eb9ef9a1c8db351e1f1828ed21e7d73c932e86248428d1c88e58e04eb90766/Card-07.png)
![](https://freight.cargo.site/t/original/i/0a3f731b70a3c350139c4cf99cb9c694d4d150d1d18d029ece97f81e0c46e403/Card-08.png)
![](https://freight.cargo.site/t/original/i/fd66c67cc4584b05fd239623eca1dabd7f971f5f11e16504bdc9f51c882ab28c/Card-09.png)
![](https://freight.cargo.site/t/original/i/0a4d435eac5c012d10122f2f981d9b419b5c24fcf6af2753bf1fbbac4fbf7f06/Card-10.png)
![](https://freight.cargo.site/t/original/i/accb0034788cc5d7b1cfff17de76b715de98bbff953729f3fc3f12fa281d2a7f/Card-11.png)
![](https://freight.cargo.site/t/original/i/74d638e5ef894d25b957beac2a182a33353a9d1a2a4200e28b3e0e157e386d3e/Card-12.png)
![](https://freight.cargo.site/t/original/i/03c94e410540b87f9cb450b7074935554bb9cc072e48e9f3591770de77c43248/Card-13.png)
![](https://freight.cargo.site/t/original/i/4649635776a62cb65e443e9b37f62180041cb77415ff6e848deaeb3cfcfd2a74/Card-14.png)
![](https://freight.cargo.site/t/original/i/ff5d448be12b2edd22e1ca9cd7591a5cc0572a55cbd50d30d3198fa8c70407cf/Card-15.png)
✌️ Behind the Scenes
![](https://freight.cargo.site/t/original/i/70299f4cfb4b997a4cdf7933992ad9ed9c280408ce6595fe0b60a90de6350110/Icons.png)
![](https://freight.cargo.site/t/original/i/ddeeb4d9ce1a4175dee9d57329ae98ebeea3a53cd5c49a3b26e212b49d6f3d2a/190922-Grain-Image-02.png)
![](https://freight.cargo.site/t/original/i/1c55773ed0324a25a3873b0b9c6ca53dc7836592105d6c8bc8b568b53a263e28/190922-Grain-Image-04.png)
![](https://freight.cargo.site/t/original/i/3ae17960f6750e97e04e8600753bf1df0e43bf36b26dd3dad9c1545d2b2b3ac4/190922-Grain-Image-03.png)
![](https://freight.cargo.site/t/original/i/a442d95129dcbd10aefbbf336d47a6650efa2fa85a72f862823e94af6b9e06bc/190922-Grain-Image-05.png)
![](https://freight.cargo.site/t/original/i/121171f0f6a341e83b69578684c0e57fceafdcff86f9735b46c53df2e21a4156/190922-Grain-Image-01.png)
My photography with grain applied.
![](https://freight.cargo.site/t/original/i/15dbfae7e295fd28dcdb1bd30c12b27d8586773747ea5a64c0a20542516ac257/200902-Soju-Process-1.png)
![](https://freight.cargo.site/t/original/i/da8d235312f4b3c2f6a09702ff1cc240682d3dd0c1321f1d00e06df87aa3613a/200902-Soju-Process-2.png)
Building the box from scratch.
![](https://freight.cargo.site/t/original/i/8836361a062e74708fe0c81f5909f711579f7e67a3606dfa3220e4bd92c45a4f/200902-Soju-Process-3.png)
Final Thoughts
I absolutely loved working on this project. As a Korean-American, creating cards that shared Korean culture and history was incredibly rewarding, and I personally learned a lot during my research. This project made me realize that I love working at the intersection of design, food, and culture.
Pictured left: You too, can take beautiful product pictures on your apartment floor.
I absolutely loved working on this project. As a Korean-American, creating cards that shared Korean culture and history was incredibly rewarding, and I personally learned a lot during my research. This project made me realize that I love working at the intersection of design, food, and culture.
Pictured left: You too, can take beautiful product pictures on your apartment floor.