Soju Is
A set of cards that educates viewers on soju, a Korean alcohol. It’s designed to be informational yet approachable, spanning topics such as the history of the green bottle’s shape to cocktail recipes.
🍞 Role
Art Director
🏹 Skills
Art Direction, Brand Design
🌱 Year
2019
🎤 Press
︎ Shortlisted for Communication Arts Design 2020
︎ Silver Award (Non-Pro) from Indigo Awards
︎ Selected for AIGA St. Louis Design Show 24
Art Director
🏹 Skills
Art Direction, Brand Design
🌱 Year
2019
🎤 Press
︎ Shortlisted for Communication Arts Design 2020
︎ Silver Award (Non-Pro) from Indigo Awards
︎ Selected for AIGA St. Louis Design Show 24
✌️ Behind the Scenes
My photography with grain applied.
Building the box from scratch.
Final Thoughts
I absolutely loved working on this project. As a Korean-American, creating cards that shared Korean culture and history was incredibly rewarding, and I personally learned a lot during my research. This project made me realize that I love working at the intersection of design, food, and culture.
Pictured left: You too, can take beautiful product pictures on your apartment floor.
I absolutely loved working on this project. As a Korean-American, creating cards that shared Korean culture and history was incredibly rewarding, and I personally learned a lot during my research. This project made me realize that I love working at the intersection of design, food, and culture.
Pictured left: You too, can take beautiful product pictures on your apartment floor.