Soju Is

A set of cards that educates viewers on soju, a Korean alcohol. It’s designed to be informational yet approachable, spanning topics such as the history of the green bottle’s shape to cocktail recipes.

︎ Shortlisted for Communication Arts Design 2020
︎ Silver Award (Non-Pro) from Indigo Awards
︎ Selected for AIGA St. Louis Design Show 24

November 2019 / Branding, Photography.

Behind the Scenes


My photography with grain applied.

Building the box from scratch.

Final Thoughts
I absolutely loved working on this project. As a Korean-American, designing cards that educated people on Korean culture and history was rewarding, and I also personally learned a lot through my research. The fact that I could tie my interests in Korean culture and design together is also a wonderful realization that I want to explore further.

Pictured Left: You too, can take beautiful product shots on your apartment floor.

Currently: eating ︎ fresh peaches, watching  ︎ Hijack